Articles on: Embeddable Forms

Form Analytics

Form Analytics


Track form performance and gain insights into user behavior with comprehensive analytics.


Overview Metrics


Submission Metrics


  • Total Submissions: Total number of form submissions
  • Unique Submissions: Submissions from unique users
  • Conversion Rate: Percentage of views that result in submissions
  • Completion Rate: Percentage of starts that result in completions
  • Abandonment Rate: Percentage of starts that are abandoned


Time Metrics


  • Average Completion Time: Average time to complete form
  • Median Completion Time: Median time to complete
  • Fastest Completion: Shortest completion time
  • Slowest Completion: Longest completion time


View Metrics


  • Total Views: Total number of form views
  • Unique Views: Views from unique visitors
  • Views by Device: Desktop, mobile, tablet breakdown
  • Views by Browser: Browser usage statistics


Analytics Dashboard


Key Metrics Cards


View at-a-glance metrics:

  • Total submissions
  • Conversion rate
  • Average completion time
  • Recent submissions


Time-Based Charts


  • Daily Submissions: Line chart showing submissions over time
  • Conversion Trends: Track conversion rate changes
  • Completion Time Trends: Monitor completion time changes


Field Analytics


  • Most Common Answers: See most frequent responses per field
  • Answer Distribution: Visual breakdown of answers
  • Field Completion Rates: Which fields are most/least completed
  • Average Values: For numeric fields


Accessing Analytics


From Forms List


  1. Go to Forms list
  2. Click "Analytics" on a form
  3. View comprehensive analytics dashboard


From Form Builder


  1. Open form in builder
  2. Click "Analytics" tab
  3. View real-time analytics


Date Range Filtering


Preset Ranges


  • Last 7 Days: Past week
  • Last 30 Days: Past month
  • Last 90 Days: Past quarter
  • Last 365 Days: Past year


Custom Range


  1. Select "Custom Range"
  2. Choose start date
  3. Choose end date
  4. View analytics for selected period


Field-Level Analytics


Answer Distribution


See how users answered each field:

  • Text Fields: Most common responses
  • Choice Fields: Percentage breakdown of options
  • Number Fields: Min, max, average, median
  • Date Fields: Date range and distribution


Completion Rates


Track which fields are:

  • Most completed
  • Most skipped
  • Most abandoned


Response Time


See average time spent on each field:

  • Identify difficult questions
  • Optimize form flow
  • Improve user experience


Source Analytics


Referrer Tracking


See where form visitors come from:

  • Direct traffic
  • Search engines
  • Social media
  • Referral sites
  • Email campaigns


UTM Parameter Tracking


Track campaign performance:

  • utm_source: Traffic source
  • utm_medium: Marketing medium
  • utm_campaign: Campaign name
  • utm_term: Search term
  • utm_content: Content identifier


Device Analytics


  • Desktop: Desktop computer usage
  • Mobile: Mobile device usage
  • Tablet: Tablet device usage
  • Browser: Browser breakdown
  • Operating System: OS statistics


Exporting Data


CSV Export


  1. Go to form analytics
  2. Click "Export CSV"
  3. Download submission data
  4. Open in Excel or Google Sheets


Excel Export


  1. Click "Export Excel"
  2. Download formatted Excel file
  3. Includes charts and summaries


Scheduled Reports


  1. Set up scheduled reports
  2. Receive reports via email
  3. Daily, weekly, or monthly reports


Interpreting Analytics


High Conversion Rate


  • Form is effective
  • Questions are relevant
  • User experience is good


Low Conversion Rate


  • Form may be too long
  • Questions may be unclear
  • Technical issues may exist
  • Mobile experience may be poor


High Abandonment Rate


  • Form may be too complex
  • Required fields may be too many
  • Questions may be confusing
  • Form may be too long


Long Completion Times


  • Form may be too complex
  • Questions may be difficult
  • Users may be researching answers
  • Form may need optimization


Using Analytics to Improve Forms


Identify Issues


  1. Low Conversion: Form may need simplification
  2. High Abandonment: Form may be too long or complex
  3. Field Skipping: Fields may not be relevant
  4. Long Completion: Questions may be too difficult


Optimize Based on Data


  1. Remove Unused Fields: If fields are frequently skipped
  2. Simplify Questions: If completion time is high
  3. Reorder Fields: Based on completion patterns
  4. Add Help Text: For frequently abandoned fields


A/B Testing


  1. Create form variations
  2. Test different approaches
  3. Compare analytics
  4. Implement winning version


Best Practices


  1. Regular Review: Check analytics regularly
  2. Set Goals: Define success metrics
  3. Track Trends: Monitor changes over time
  4. Compare Periods: Compare current vs previous periods
  5. Act on Insights: Make changes based on data
  6. Test Changes: Test optimizations before full rollout


Troubleshooting


Analytics Not Updating

  • Check form is published
  • Verify tracking is enabled
  • Check date range filter
  • Refresh analytics page


Missing Data

  • Ensure form is being viewed
  • Check tracking implementation
  • Verify date range includes data
  • Check form status (published)

Updated on: 10/03/2026

Was this article helpful?

Share your feedback

Cancel

Thank you!